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Natural + effective. Meet When Nature Calls, a Dutch wellness brand redefining modern health

Our physical store

For the past 26 years, our physical store has been the cornerstone of our commitment to innovation wellness. Here, we offer a carefully curated selection of products backed by research and designed to challenge the status quo. Our passion for holistic wellness drives everything we do.

What you can find

Our store is more than just a retail space; it’s the heart of our brand. With hundreds of meticulously selected products, we've created a haven for both wellness enthusiasts and newcomers alike.

How it started

When Nature Calls began as a concept by three friends searching for natural alternatives to well-known nootropics and aphrodisiacs, but finding none available. This inspired the idea of a high-end smartshop to provide natural health products, nootropics, and aphrodisiacs for anyone aiming to cultivate a healthy lifestyle. Developed from this vision, When Nature Calls was born in 1998.

For the last 26 years we have welcomed people from all across the world through our store doors in the heart of Amsterdam. Creating an oasis of innovative health products.

This summer we are proud to be opening our first wellness center, where we will offer workshops, mini-retreats, a space to try out new innovations such as red-light therapy and microdosing meditations. Our mission is to nurture the growing community of wellness enthusiasts by providing a hub for exploration, learning, and holistic well-being.