Located in the heart of Amsterdam, our boutique is the cornerstone of our commitment to innovative health optimization. A Dutch wellness brand redefining modern health.
Here, we offer a carefully curated selection of products backed by research and designed to challenge the status quo. Our passion for holistic wellness drives everything we do.
Our story
Since 1998, When Nature Calls has been part of Amsterdam’s underground wellness culture.
What started as three friends searching for natural alternatives to synthetic nootropics and aphrodisiacs became something unexpected: a boutique dedicated to research-backed plant intelligence, radical curiosity, and honest conversation.
For nearly three decades, travelers, artists and scientists alike have walked through our doors on Keyzersgracht looking for clarity, calm, or simply better balance.
We built a place where tradition meets neuroscience - creating an oasis of innovative health products.
the philosophy
Redefining modern health
We believe that wellness should be accessible and easy to implement. Rooted in our ethos, we aim to challenge the status quo of wellness and empower individuals to lead balanced, fulfilling lives.
Challenging traditional ideas
We empower individuals to discover joy in their pursuit of balanced lives, offering state-of-the-art wellness innovations to support them in achieving their goals.
We bridge traditional wisdom with modern practices, providing easy-to-implement solutions that spark curiosity and inspire lasting change
What you can find
Our boutique is more than just a retail space; it’s the heart of our brand. With hundreds of meticulously selected products, we've created a heaven for both wellness enthusiasts and newcomers alike.
Making wellness accesible
We provide fungi and adaptogenic based wellness options that are easy to implement, effective, empowering and spark curiosity.